Case Study Fiat Campaign “Seasons of Life”

Case Study Fiat Campaign “Seasons of Life”

A multi-level campaign to introduce the expanded Fiat 500 product family. Idea, conception, realization and seeding campaign from Wonderlandmovies.

On a special campaign site visitors are asked which highlights from the past year, which wishes for the coming year, and which positive thoughts they would like to share with the world. Their responses are matched with their own automatically selected photos from their Facebook gallery and presented in a trip through the four seasons.

The personalization effects in these videos are unseen until now as their own photos, in XXL format, form a continuous backdrop for the journey through the seasons. Similarly innovative is the campaign website generated dynamically by the participants’ input - every minute something new can appear.

The video is rendered into finished-product videos through Wonderlandmovies Live Rendering Service and can be created and played on desktops as well as on all current smartphones (Android, Windows Phone, iOS).