Laureus Award - I change the Game for Kids

At the Laureus Awards in Cannes, guests who have made a donation will receive the latest Laureus campaign video as a thank-you give away. The highlight: on site, a camera team records a scene with the guest holding a sign with the inscription "I change the Game for Kids" in his hand. The scene is integrated into the campaign film in real time and fully automatically and the guest receives his personal Laureus video promptly on his smartphone, the guests liked the action and have diligently shared the video in their social media channels and thus put the quote "Do good and talk about it" into practice and provided for plenty of buzz around the awards.