Personalised videos for automotive – from first interest to the next vehicle
CRM, vehicle and dealer data become individual video experiences that create anticipation, give orientation and activate customers measurably.
For vehicle handover, onboarding, service, loyalty, cross-selling and repurchase – automated, scalable and GDPR-compliant.
For manufacturers, importers, dealer groups, leasing companies and workshop networks.
Proven for strong automotive brands and dealer networks
Around 80,000 vehicle buyers. Around 80,000 personal moments of anticipation.
Shortly before the handover date, AMAG customers receive a personalised delivery video by email. It turns a plain appointment confirmation into an emotional service moment – and at the same time bundles all the information for a smooth vehicle handover.
The film stages the moment customers have been waiting for.
Branch, address, date and time are clearly integrated into the video.
The personal contact for the handover becomes visible and approachable.
Optional buttons lead to the route, a calendar entry or direct contact.
Your vehicle is ready, Max Mustermann
We look forward to welcoming you soon for your personal vehicle handover.
Personalised videos across the entire automotive customer journey
The biggest levers appear where data, a concrete occasion and a desired next action already exist.
Activate prospects personally with model, location, sales advisor and an available appointment.
Trigger, data & next action
Trigger: Incoming lead, configuration, test drive request.
Data: Name, model, location, advisor, proposed appointment, availability.
CTA: Confirm test drive / book a consultation.
Confirm the order, explain delivery status and build anticipation with the vehicle data.
Trigger, data & next action
Trigger: Order, production status, delivery update.
Data: Vehicle, configuration, order status, dealer, estimated delivery window.
CTA: View status / get in touch.
Convey handover date, location, contact person and next steps clearly and with emotion.
Trigger, data & next action
Trigger: Confirmed handover appointment.
Data: Name, vehicle, branch, address, contact person, date, time.
CTA: Open route / save appointment.
Recommend inspections, tyre changes, accessories, warranty or software updates that match the vehicle and its use.
Trigger, data & next action
Trigger: Mileage, time interval, season, service need.
Data: Vehicle, service type, workshop, appointment option, offer.
CTA: Book a service appointment.
Use birthdays, vehicle anniversaries, events and exclusive offers to keep brand and dealer top of mind.
Trigger, data & next action
Trigger: Birthday, vehicle anniversary, event, NPS, completed service.
Data: Name, vehicle, dealer, occasion, benefit or invitation.
CTA: Claim the benefit / discover the event / refer a friend.
Address the end of financing or leasing early and link it to a relevant successor model, test drive or consultation.
Trigger, data & next action
Trigger: Upcoming end of financing or leasing.
Data: Current vehicle, contract term, preferred model, contact person, offer.
CTA: Discover the successor model / book an appointment.
Address decision makers, companies, fleet size, industry and the responsible sales contacts individually.
Trigger, data & next action
Trigger: Account campaign, vehicle replacement, fleet requirement.
Data: Company, decision maker, industry, fleet, sales contact, model portfolio.
CTA: Start a fleet consultation.
Scale central campaigns with location, contact person, offer and regional delivery.
Trigger, data & next action
Trigger: Central campaign, local offer, event or service promotion.
Data: Location, contact person, price, availability, postcode area.
CTA: View the offer / contact the location.
From vehicle handover to repurchase
Selected examples show how personalisation works in B2C, B2B and local dealer networks.
After the purchase, customers receive a personalised welcome video. The vehicle is shown in the configuration they ordered, based on dynamic image data from the online configurator. Variants also support follow-up and contract renewal.
View project →A high-end sales video addresses decision makers and companies individually, brings in the responsible sales manager and can be personalised on a landing page in more than 17 languages.
View project →A central video toolkit makes campaigns locally relevant: with the workshop's contact details and matching delivery in the respective postcode area via social media, cinema and DOOH.
View project →
Personalisation makes the difference visible
Click-through in a Wonderlandmovies A/B test
Result of one specific campaign A/B test. Results vary by audience, occasion, offer and delivery.
How your data becomes a scalable 1:1 video
Wonderlandmovies combines data logic, storytelling, film production and automated delivery in one end-to-end process.
Purchase, delivery status, handover, service or end of contract.
CRM, DMS, marketing automation, configurator and dealer data.
Combine live action, CGI, motion design and AI where each fits best.
Email, landing page, app, dealer platform, social media or DOOH.
Start, completion, click-through, conversion, appointment and follow-up.
What automotive teams want to know before they start
Which data can be personalised in the video?
Virtually any structured data that makes sense for the use case and has been approved: name, vehicle make and model, configuration, branch, address, contact person, appointment, contract or service information, offers, images, text, audio tracks and calls to action. What matters is not the maximum amount of data, but the selection that is relevant to the recipient.
Are multilingual roll-outs possible?
Yes. Image, text, audio, voice-over, legal notices and calls to action can all be delivered per market and language. The data and approval logic is built so that international roll-outs scale efficiently.
Can every dealer or sales advisor be included?
Yes. Dealer location, contact details, logo, contact person, image, voice, opening hours or local offers can all be inserted dynamically. The campaign stays centrally controlled and still feels personal and regional.
How is data protection ensured?
Data processing is aligned per project with the specific use case, the existing systems and internal compliance requirements. This includes data minimisation, defined deletion and retention rules, secure transfer, access rights and a transparent allocation of roles.
Does the solution work with existing CRM and DMS systems?
Yes. Delivery can be connected via API, batch files or existing marketing automation and CRM processes. Together we define the data format, triggers, validation and fallback logic.
How quickly can a pilot start?
That depends on the film concept, data integration, number of variants and the approval process. For a clearly scoped use case, however, a solid pilot with defined KPIs, audience and data fields can be set up quickly.
How many videos can be delivered?
The infrastructure is sized to the planned volume, from pilot to enterprise roll-out.
Does the entire film have to be produced with AI?
No. Depending on the goal and brand requirements we combine live action, CGI, motion design and AI wherever it adds real value.
Can the video be embedded in existing emails?
Yes. Usually a personalised preview image or animated preview leads to a secure video landing page.
Can dealers configure content themselves?
Yes. For local networks we can provide a video toolkit with approved variables, offers and media channels.
Which moment of your customer journey should become personal next?
In a free 1:1 strategy call we identify the automotive use cases with the fastest route to implementation and the biggest commercial impact – matched to your data, systems and sales goals.
Free. No obligation. With concrete quick wins.
Jan-Till Manzius | Strategy & Corporate Development
For a deeper read – our guide to video personalisation.
It covers the key technical background and all the possible applications,
plus practical tips for implementation and the mistakes you should avoid.
