Personalized videos revolutionize marketing in the automotive industry
Our customers from the automotive industry benefit greatly from our personalized videos, which optimize all aspects of their marketing. The areas of application are diverse: from sales promotion to activating existing customers, to opening up new target groups such as novice drivers or implementing promotional and event measures. These videos are also extremely effective for location marketing and generating test drives.
Thanks to the personalized address, an outstanding quality of effectiveness is achieved. Each recipient feels particularly addressed by the individual appreciation and personally relevant offers. The impressive result: an increase in awareness and sales of up to 80%. Be inspired by our current implementations:
How Mercedes-Benz activates its existing customers via video marketing
In order to reach existing customers whose financing is coming to an end in good time and also to arouse interest in new model series, Mercedes-Benz sends out personalized videos at regular intervals. These are based on the data of the last vehicle purchased by the respective customer.
In diesen individuellen Videos erleben die Kunden das Fahrzeug der nächsten Generation, das genau ihrem aktuellen Modelltyp und der Ausstattung entspricht. Auf diese Weise werden persönliche Vorlieben und mögliche Faktoren für zukünftige Kaufentscheidungen in einer 1:1-Kommunikation präzise dargestellt und Neukäufe bestmöglich angeregt.
As an added benefit, customers get the opportunity to share the video with their potential new car on social media. This generates earned media and provides increased reach.
Welcome to your new vehicle: personalized welcome video for Mercedes-Benz and Smart customers
As soon as the order for the new Mercedes-Benz or Smart is completed, the anticipation increases even further. This is because a link to a personalized video is sent by e-mail, conveying the feeling of soon driving the brand-new car. The video not only uses the viewer's own name, but also presents the selected vehicle with all its details. This is made possible by real-time image data from the online configurator, which creates an individual vehicle image based on the information entered and automatically integrates it into the film. This creates a special experience from the very first "welcome", in which the customer feels that he or she is being perceived in a very personal way.
Sales promotion through personalized videos: Effective targeting for truck fleet decision-makers
With a customized sales video presented as a self-starting video on a high-quality "video card" (folding card with integrated screen), MAN specifically addresses those responsible for making fleet decisions in their company. The video can also be customized in over 17 languages on a special website. The video "Visions of the future with MAN Trucks" shows the advantages that a company can expect if it includes the latest MAN trucks in its fleet in the future. In the process, those responsible are not only addressed by convincing arguments, but also on a personal level. In addition, a link to the personal sales consultant is established by including the contact details of the responsible sales manager in the video. This creates ideal conditions for quick and positive decisions in favor of MAN.
Volkswagen welcomes Germany's novice drivers with individual videos
With a special Movie Creator Facebook app aimed particularly at young drivers, VW is attracting new interest via its fan page. The app offers a choice of three different movies. Depending on musical taste and individualized with a personal photo, these can then be posted on the user's own wall or sent to friends and family. In addition to face-in-a-hole personalization and the possibility of creating one's own music and movie version in real time, the first-time use of interactive Facebook postings is a particular highlight of this implementation. This not only presents VW as a digitally innovative brand, but also introduces new buyers to the brand.
Porsche chooses personalized entry - for a digital test drive with the Boxster app
The smartphone app gives every fan and interested party the opportunity to create an individual driver training in Los Angeles as a personal film documentary. To make your video authentic and unique, you can customize dynamic elements like starting location, travel date, and VIP pass. In real time, this content and scenes are assembled into an impressive video and uploaded directly to your smartphone.
Afterwards, you can easily share your personal video on your favorite social media channels to inspire further driver trial prospects. This offers excellent opportunities to tap into new cross-selling and upselling potential.
Mercedes-Benz creates proximity and genuine customer loyalty with personalized video greetings
Whether it's a birthday or Christmas, our customized video greetings provide a warm and unique connection on a wide variety of occasions. Every customer feels valued and noticed through their personal video on special and official holidays. This promotes not only a close bond with the brand, but also with the personal contact person at Mercedes-Benz, who appears as the individual sender of the video in a sympathetic way. This creates the best conditions for a long-term and loyal customer relationship.
More targeted activation with video personalization at promotions and events - like Mercedes-Benz
At the Germany-wide Mercedes-Benz roadshow "Fan Class 2016", guests at the event were able to enjoy a special thank-you gift: their very own personal video in which they starred together with a Mercedes-Benz model. This unique opportunity was made possible by the "Instant Video Service" from Wonderlandmovies' "Movie Creator app".
For the realization of the individual film, photos of the participants as well as their personal data were captured by promoters at the event location and digitally transmitted directly to the Movie Creator system. The system then automatically created the personal video and sent it to the respective participants by e-mail.
In this way, a special connection was created between the event, the participants and the Mercedes-Benz brand, which acted as the sender of the event.
WM SE - each location picks up customers in its vicinity with the video construction kit
Wonderlandmovies has created a specially developed video construction kit for WM SE and its approximately 2,000 affiliated car repair shops. A user-friendly booking tool (Crossvertise, Munich) allows the creation of local and personalized video campaigns that can be tagged with the contact details of each individual garage. These customized campaigns are then broadcast in the respective workshop's zip code area via social media and various DOOH channels.
Whether in local cinemas or on DOOH display surfaces at McDonalds, Shell or Mediamarkt-Saturn - every workshop reaches its customers in this way, specifically and effectively, exactly where they are.
Video personalization in AB test
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To read in and look deeper - our guide "Video Personalization".
Here you will learn not only the most important, technical background, as well as everything about possible applications, but also
also get important tips for implementation: mistakes that you should avoid at all costs.