The customer receives a very special greeting on the first anniversary of the vehicle handover: a hyper-personalized film - told from the perspective of their own vehicle.



The vehicle's voice is deliberately reminiscent of the familiar Mercedes voice assistant, creating an emotional connection between the driver and the vehicle.

The focus is on an individualized vehicle image that is generated in real time from the online configurator and automatically integrated into the film - based on the original customer data. This creates a unique brand experience that is seamlessly embedded in the customer journey and meets the demand for modern, personalized customer communication at the highest level.

Concept & Creation: SXCES Communication, Kassel
Film production: Unlimited Visions, Hamburg