Welcome Film Mercedes-Benz

In order to encourage Mercedes-Benz customers in their anticipation of the new car, they will receive a personalized welcome video in which the vehicle will be presented in the configuration they have ordered. This is made possible by the real-time image data from the online configurator, which uses the customer data to generate an individualized vehicle image that is automatically integrated into the film. The project lives up to the trend of personalizing customer processes and addressing the customer on his user-journey.



Example video


Example video (car change)