Big cinema for car repair shops
WM SE would like to help its approximately 2,000 garages to become better known locally and offers the garages a personalisable cinema spot which can be booked in all cinemas in Germany via the booking portal of Crossvertise, Munich.
The concept is part of a multi-channel local marketing campaign of WM SE, in which localized 18/1 posters and SoMe campaigns can also be booked.
The campaigns are marketed via the company's own workshop fairs, which take place in various metropolises in Germany. More information under: www.wm-werkstattmessen.de.
The highlight: visitors to the fair can admire a sneak preview of their future cinema spot live via VR in a virtual cinema auditorium. The concept of showing one's own spot as a preview convinced the target group and contributed to an increase in the closing rate of over 200%.