Zalando – localized Facebook campaign “IVY PARK” with megastar Beyoncé
Together with Facebook and the Agency Kemmler Kemmler, an automatically localized video
campaign starring megastar Beyoncé has been implemented for the customer Zalando.
Through the use of Facebook targeting, Facebook users are shown an individual spot version in
their given Facebook location. The campaign will run parallel in 12 countries with 5,000 local
versions produced. The combination of Big Data Targeting from Facebook and
Wonderlandmovies real-time video technology has made this new 1: 1 campaign format