Success Story Playboy
The series Playboy “[email protected]” is, up to now, one of the most successful advertising campaigns featuring video-personalisation in the German-speaking world. To date, more than 16 million viewers have watched the video, and the paid version has reached a conversion rate of 8%.
In a third episode viewers go on a “world-trip” with the Playmates, and special highlights include the ability to personalise a magazine cover their own portraits, a free giant poster and “travel photos” that can be downloaded as wallpapers.
To advertise the smartphone version, a special advertising postcard was designed that leads directly from the mobile phone to the app by means of a qr-code scanner.