Case Study VW Junge FahrerFacebook App for DDB Tribal: A faster way to your own car with the young driver program from Volkswagen.
Directly available from the fan site of Volkswagen Germany, the Young Driver app is aimed at a young target group and, in particular, young drivers. There are three different films to choose from, depending on the user’s music tastes, which can be individualised with a photo and then posted on the user’s wall or sent to friends and family. Wonderlandmovies oversaw the film production and implemented the movie creator Facebook app.
As well as face-in-a-hole personalisation and interactive control of the film version – different, dynamic videos are created depending on the user’s music choice, a particular highlight of the project is the first application of interactive Facebook postings which allow buttons such as “replay” and “create your own film” to be displayed directly in Facebook’s timeline.