Zalando #whereveryouare
54% increase in shop sales and €79 million in incremental revenue.
Video Personalization by Wonderlandmovies
Personalized Videos for Marketing, CRM and Customer Retention
Since 2010, Wonderlandmovies has developed personalized video campaigns that address customers, prospects and employees individually – GDPR-compliant, scalable and measurable.
- More than 300 successful projects for major brands
- Personalized videos for customer lifecycle, CRM, loyalty, recruiting and internal communication
- Measurable performance: up to 80% higher conversion, 54% open rate and 95% video completion rate
- Full service: strategy, concept, production, technology, integration and distribution
- Cloudflare Enterprise partner with a focus on data protection, security and performance
Definition
What are personalized videos?
Personalized videos are dynamically generated video content tailored individually to single recipients or target-group segments. Names, products, offers, locations, purchase histories, loyalty status or personal recommendations can be automatically integrated into visuals, audio, text, animation and calls to action.
The result is digital communication that does not feel like a mass message, but like a relevant one-to-one interaction between brand and person.
1:1
Relevance instead of standard communication
Video personalization combines the emotional impact of moving images with data-driven relevance. The result: more attention, better interaction and stronger customer retention across the entire customer lifecycle.
Performance
Why personalized video campaigns perform better
Conventional campaigns compete with an ever-growing volume of content, declining attention and increasing interchangeability. Personalized videos increase relevance because they respond directly to individual needs, data points and moments in the customer lifecycle.
+80 %
More conversions
Individual messages and personalized offers can significantly increase conversion, awareness and engagement.
54 %
Higher open rates
Relevant, personal communication creates stronger curiosity and increases the likelihood that campaigns will be opened.
95 %
Video Completion
When content is truly relevant, users stay until the end – which means they also see the CTAs and campaign objectives are achieved.
ROI
Measurable impact
Personalized videos can be linked directly to CRM, shop, loyalty and marketing automation goals.
Challenge
Traditional formats are losing impact
Impersonal communication reduces customer relationships to transactions. Today, brands must do more than generate reach; they need to create genuine attention, relevance and interaction.
Your message gets lost in digital noise
Standard campaigns fade in the flood of interchangeable content and often deliver only superficial engagement metrics.
Audiences filter more aggressively
Reach alone is no longer enough. Brands need to create relevance, trigger interaction and achieve measurable results.
The personal user experience is missing
Impersonal videos often fail to reach people emotionally. Personalization makes communication more relevant and more memorable.
Customer Lifecycle
What are personalized videos used for?
Personalized videos work across the entire customer journey – from initial contact through activation and purchase to loyalty, reactivation and service communication.
CRM & Customer Retention
Individual communication for existing customers, birthdays, anniversaries, loyalty status, contract information or exclusive offers.
Conversion & Sales
Personalized product offers, cart reactivation, upselling, cross-selling and data-based purchase triggers.
Onboarding
New customers, employees or members receive relevant information in a personal, easy-to-understand format.
Loyalty Programs
Loyalty points, status levels, benefits and personal recommendations are presented in an emotional and easy-to-understand way.
Recruiting & HR
Personalized applicant communication, employer branding, internal campaigns and individual employee communication.
Service & Retention
Complex information such as tariffs, contracts, invoices or next steps is explained clearly and personally.
Personalized videos meet every customer personally –
at every point in the customer lifecycle.
What can be personalized in a video?
The Wonderlandmovies platform uses existing first-party data such as name, purchase history, loyalty status, location, products or interests to create individual video experiences. Texts, images, animations, voice-overs, offers, calls to action and complete scene logic can all be personalized.
Success Cases
Personalized videos with proven impact
Wonderlandmovies combines creative excellence with measurable performance. The following examples show how personalized video campaigns can improve revenue, open rates, engagement and customer feedback.
Vodafone Birthday Film
54% open rate and 95% fully completed videos.
Europa-Park Feedback
Personalized videos show customers that they are being noticed.
More Best Cases
AI & Hyper-Personalization
Hyper-Personalization with AI
AI creates new possibilities for fully automated hyper-personalization. Tailored commercials, individual voice-overs, personalized visual worlds and dynamic product offers can be generated for individual consumers or target-group segments.
Wonderlandmovies orchestrates leading AI solutions with a proven video engine. This creates scalable campaigns that are more creative, more relevant and more individual than classic marketing communication.
Full-Service
From idea to delivery
Wonderlandmovies offers personalized video campaigns as a professional all-in-one solution: strategic, creative, technical and operational.
1. Strategy
Goals, target groups, data sources, customer journey moments and KPIs are defined.
2. Creative Development
Story, dramaturgy, personalization logic, scenes, texts and calls to action are developed.
3. Production
Film, animation, design, sound, voice-over and dynamic assets are professionally produced.
4. Integration
The video engine is connected to CRM, marketing automation, shop, app or campaign platform.
Why Wonderlandmovies?
Pioneer and market leader for personalized videos in Germany
Wonderlandmovies developed one of the first personalized videos in Germany in 2010 and is now among the most experienced specialists in data-driven video communication.
In the market since 2010
Independent, owner-managed and specialized in personalized video campaigns.
300+ Projekte
Experience from campaigns for major brands, different industries and complex technical setups.
International Locations
Headquartered in Berlin, with additional offices in Hamburg, Cape Town and San Francisco.
Award-winning
Awards such as Effie, EuroEffie and Annual Multimedia Award demonstrate creativity and impact.
Trusted by major brands
Visible through cases with brands including Zalando, Vodafone, Coca-Cola and Europa-Park.
Technological Security
GDPR-compliant setup, Cloudflare Enterprise and data localisation for demanding campaigns.
History & Awards
From viral hit to performance technology
A personalized video promoting the US series “Step Brothers Duel” inspired Wonderlandmovies to develop the first personalized video for Germany.
In 2010, the idea for the Playboy Viral Hit with more than 30 million views was born. Numerous awards followed, including Gold at the Effie Awards for “Coke Dancing Bottles” and EuroEffie Gold for “Zalando #whereveryouare”.
Data Protection & Security
GDPR-compliant video personalization
Wonderlandmovies places particular emphasis on protecting the data of customers and end users. As a Cloudflare Enterprise partner, security benefits of the global Cloudflare network can be integrated into personalized video campaigns.
The Cloudflare network enables high data availability and performance. The Data Localisation Suite ensures that personal data does not leave the EU or, on request, the DACH region.
Showreel
Personalized video communication in action
The showreel demonstrates the creative and technical range of Wonderlandmovies: from personalized campaigns and customer lifecycle communication to data-driven video experiences.
FAQ
Frequently asked questions about personalized videos
What is a personalized video?
A personalized video is a dynamically generated video whose content is tailored to individual recipients. Names, products, offers, locations, purchase histories or loyalty status can be automatically integrated into the video.
What data can be used for video personalization?
Frequently used data includes name, location, product interest, purchase history, contract information, loyalty status, shopping cart, individual recommendations, campaign status or personal calls to action.
Which marketing objectives are personalized videos suited for?
Personalized videos are suitable for increasing conversions, customer retention, reactivation, cross-selling, upselling, onboarding, loyalty, recruiting, internal communication and service communication.
Are personalized video campaigns GDPR-compliant?
Yes, provided the campaigns are implemented correctly from a technical and organizational perspective. Wonderlandmovies uses GDPR-compliant setups, data localisation and security solutions via Cloudflare Enterprise.
How does AI-powered hyper-personalization differ from classic video personalization?
Classic video personalization dynamically swaps defined content. AI-based hyper-personalization can additionally generate texts, voice-over, visual worlds, product offers and creative variants automatically and tailor them more strongly to individual users or segments.
How long does it take to implement a personalized video campaign?
The duration depends on complexity, data integration, creative development, production scope and delivery logic. Wonderlandmovies supports the entire process from strategy and concept through to technical integration.
Which systems can be connected?
Personalized videos can be connected to CRM systems, marketing automation platforms, shops, apps, loyalty systems, email marketing tools or individual data sources.
What makes Wonderlandmovies different?
Wonderlandmovies combines many years of experience, creative video production, technology, GDPR-compliant infrastructure and measurable performance. More than 300 projects have been implemented since 2010.
Ready for personalized video communication?
Wonderlandmovies develops personalized video campaigns that make brand communication more relevant, measurable and effective.
