AMAG: Personalized Excitement for New Vehicle Pickup

For AMAG, we developed a personalized video designed to build excitement among customers across Switzerland as they prepare to pick up their new vehicle.

The film follows a car transporter on its way to the customer’s AMAG location. Personalized content—such as the customer’s name, vehicle model, and pickup location—appears while the transporter is still en route.

Shortly before the vehicle arrives, the team at the location begins a dynamic and humorous preparation process: employees polish the vehicle, review a personalized checklist, bring over the license plates and documents, and prepare the handover with a large red bow.

To conclude, the AMAG team presents a personalized greeting:

“Congratulations on your new car, Maximilian!”

The video was produced in German, French, and Italian. In addition to the customer’s name and vehicle information, the pickup date and time, location, and assigned sales representative can also be personalized automatically.

This transforms an administrative message into an emotional moment within the customer journey. The video builds anticipation, strengthens customer loyalty, and creates a personal brand experience—scalable for customers throughout Switzerland.

Example Video