Companies become ambassadors of the “We Make It Happen” initiative.

DIHK Initiative “We Make It Happen”

The DIHK initiative “We Make It Happen” invites companies to share their stories, perspectives, and experiences while actively contributing to the campaign. Businesses are not only the target audience but also key drivers of the movement.

To make participation as simple as possible, an intuitive video generator toolkit was developed. Within just a few minutes, companies can create their own motivational statement video and publish it on their social media channels.

The Challenge

Many companies want to support the values of the initiative and demonstrate their commitment, but lack the resources for professional video production. At the same time, the campaign thrives on authentic voices from the business community and broad participation.

The Solution

With the video generator toolkit, companies can easily create their own customized campaign video:

• Record short video clips using a smartphone
• Upload a company logo
• Arrange content within the generator
• Automatically generate a personalized statement video

The result is a professionally designed campaign video in the “We Make It Happen” look and feel, conveying the company's individual message in an authentic and engaging way.

The Result

Within minutes, companies receive an authentic social media video that can be published directly on LinkedIn, Instagram, Facebook, or other platforms. This allows them to become ambassadors of the initiative, increase their visibility, and demonstrate how they embrace responsibility, seize opportunities, and help shape the future.

The video generator makes the diversity of German business visible through real companies, real people, and real stories.

In the spirit of the initiative: German Business. We Make It Happen.

DIHK Demo Video