ERGO image film for brand relaunch
Concept
Film production
Technical realizationErgo-Versicherung has entrusted Wonderlandmovies with the image film for the brand
relaunch. The film is also intended to appeal to the younger target group and focuses on the
new digital and mobile communication channels. A highlight of the film is a scene in which a
personalized dialogue with the language assistant "Alexa" is featured.
The film has a cross-media concept and will be shown in 16:9 widescreen and 4:5 portrait
formats as campaigns on Youtube, Facebook & Instagram, on the local intermediary
websites, digital signage displays and in cinemas.
The film was conceived and realised in full service by Wonderlandmovies and shot in Cape
Town at the beginning of 2019 with the director Thomas Neunreither and the production
„Way Ahead“.
