The first 3 seconds are crucial to your video

Jan-Till Manzius - CEO of Wonderlandmovies GmbH reveals the decisive move on how to gain viewers' attention within the first three seconds and keep it until the end of the video.

The 3-second answer interview with Jan-Till Manzius:

Interviewer: "Mr. Manzius, why are the first 3 seconds critical to any video?"

Jan-Till Manzius: "Because that's where the question of relevance is decided."

Interviewer: "And can you also tell us in three seconds how to obtain them?"

Jan-Till Manzius: "Through a maximally personalized approach."

Interviewer: "Why is that so critical to the "relevance" factor?"

Jan-Till Manzius: Because I feel: I am meant, only me. It doesn't get more relevant than that."

Interviewer: "Can you measure that impact?"

Jan-Till Manzius: "Yes, qualitatively and quantitatively."

Interviewer: "Can you give us specific numbers and examples of that?"

Jan-Till Manzius: "Not in 3 seconds ☺ but in our best-practice cases."

Three quick impact solutions for the first 3 seconds

Get the viewer's full attention from second 1 to the end: by addressing them personally with their own name. We can place this personalization quickly, easily and automatically as an impact booster in front of each of your existing videos. Depending on your budget, we offer three solutions:

1. The cheap "Motion Graphics" intro with the insertion of the recipient's name in writing, of course 100% in your specified brand look:

2. The upscale version with a real actor and his real voice that speaks personally to each viewer:

3. Virtual address by an avatar and an AI voice (we work with the leading avatar providers, such as Synthesia, Collossyan, beHuman and others):

Video personalization in AB test

But that is not all: Discover the whole world of personalized videos that replace any classic solution without wastage.

From image film to sales. From location marketing to recruiting. Our customers use their personalized videos in all areas of their internal and external communication.

Would you like to experience the whole thing live and customized?

With pleasure. We will then prepare something for you. Completely tailored to you. Just say:

To read in and look deeper - our guide "Video

Here you will learn not only the most important, technical background, as well as everything about possible applications,
but also also get important tips for implementation: mistakes that you should avoid at all costs.